Lovely Day

Questions and answers

What Lovely Day does, and when.

About Lovely Day

What is Lovely Day?

A place to write down your funeral wishes and the practical things your family will need, choose photos and videos, and leave messages for the people you love. It all stays private while you’re alive.

When you die, the people you chose as keyholders confirm it, and Lovely Day shares what you left with the right people.

Can I use it on my phone and on a computer?

Yes: on an iPhone, on an Android phone, and in a web browser. Once you’ve signed in, your plan is the same on each.

Adding photos, videos and papers needs the app on a phone, with iOS 16 or Android 10 or later. They’re prepared on the phone before they’re sent.

How do I sign in?

With your email address. Each time, we email you a six-digit code to enter. There’s no password to remember or lose.

Do I need to be online?

Not to write your plan. It’s saved on the phone or computer you’re using, and sent to Lovely Day when you’re next online. Adding photos and videos, and recording messages, need a connection to send them.

In a web browser, it’s saved in that browser. In a private window, anything not yet sent is lost when you close the window.

Keyholders

What is a keyholder?

Someone you trust to tell Lovely Day when you’ve died. They’re usually close family or friends: people who’ll know quickly, and whom we can reach by email.

Nothing is shared on one person’s word. Two keyholders have to confirm it.

How many keyholders do I need?

At least two, who have accepted. Three is better, so your plan still works if one can’t help. You can have up to five.

What do my keyholders see while I’m alive?

Only that they’re one of your keyholders. They can’t see your plan, your photos or your messages. Nothing is shared with them until your death is confirmed.

Can my keyholders read my messages?

No, never. Each message goes only to the person it’s for.

Should my executor be a keyholder?

Often they’re the same person, but they don’t have to be. Keyholders act in the first hours and days; an executor deals with the estate over months. If your executor is a solicitor or a trustee company, choose family or friends as keyholders.

If your executor isn’t a keyholder, the Keyholders screen offers to add them.

When you die

How does Lovely Day know I’ve died?
  1. One of your keyholders tells us, and a second one confirms it.
  2. We email you, in case it’s a mistake, and wait 48 hours.
  3. If we don’t hear from you, we send your funeral wishes and the practical things to your keyholders.
What if someone reports my death by mistake?

If you’re alive, tap “I’m still here” in the app, or use the link in the email we send you, within the 48 hours. Nothing is shared.

A keyholder can also take back their report, and one report on its own never shares anything.

Why wait only 48 hours?

Funerals often happen within a week, and sometimes much sooner. A longer wait would mean your wishes arrive after the funeral.

What do my keyholders get?

An email with a private link to your funeral wishes and practical things, with what’s urgent first. It also has your funeral papers, the photo for the order of service, the slideshow, and the photos for the family.

The link works for a year, and the page can be printed or saved as a PDF. Soon after, they get a copy of everything to keep.

What’s in the copy the family keeps?

Your funeral wishes and practical things, the order of service photo, the slideshow’s photos and videos with its music, the photos for the family, and your funeral papers. It’s one file that opens without Lovely Day or the internet.

It doesn’t include your messages, or who you asked not to invite or not to speak.

When are my messages sent?

Later than your funeral wishes. Messages wait until your death has been officially registered and Lovely Day has checked it. A message with a date waits for that date too, even if it’s years away.

Your keyholders send us the death certificate, or the funeral director’s confirmation, from the same page that shows your wishes. Someone at Lovely Day looks at it. Until then nothing is sent, and there’s no hurry: nothing is lost by waiting.

Each person gets an email with a private link to their message. Nobody else sees it. If you leave someone several messages, the ones due at the same time arrive in one email, each with its own link.

Funeral directors

How does my funeral director see my wishes?

Through one of your keyholders. On the page with your wishes, a keyholder enters the funeral director’s email address, and the funeral director gets their own link.

Lovely Day doesn’t contact funeral directors itself. Most people choose one after a death, and some funerals don’t involve one.

Privacy

Who sees who I asked not to invite, or not to speak?

Your keyholders, and your funeral director once a keyholder sends them their link. Nobody on those lists is ever contacted, and they’re left out of the copy the family keeps.

Keyholders are asked not to forward their own link, because it shows everything.

What happens to the hidden details in my photos and videos?

Photos and videos often hold hidden details, such as where they were taken. The app makes a clean copy on your phone and sends only that, so where they were taken never reaches Lovely Day.

Where is my plan kept?

With Amazon Web Services in Sydney, Australia, encrypted where it’s stored.

It isn’t end-to-end encrypted: Lovely Day’s systems can read it, as they must to send it to the right people when the time comes.

Can I have a copy of everything?

Yes. In Settings, choose “Make my copy”. We’ll email you a link to one file with everything, your messages included. It opens without Lovely Day or the internet.

The link works for 7 days. Then the file is deleted.

How do I delete my account?

In Settings, in the app or on the web, choose “Delete my account”. We sign you out everywhere and email you. A week later we delete your account and everything in it: your funeral wishes and practical things, your keyholders, your messages, and your photos, videos and papers. Once it’s done, we tell your keyholders.

If you change your mind, sign in again within the week and your account stays as it is. After that it can’t be brought back, so you might make your copy first. Our backups are kept for 14 days, so it’s gone from those 14 days later.

What is “In 100 years”?

A choice in Settings, off unless you turn it on. Like a time capsule: if you agree, 100 years after your death Lovely Day will make your story public, so people in the future can know who you were.

It would include your funeral wishes, your messages, and your photos, videos and voice recordings. Never your practical things, funeral papers or keyholders, or anyone’s email address or phone number. You can turn it off at any time while you’re alive.

Plans and paying

What can I do for free?

Write your funeral wishes and the practical things, choose keyholders so your wishes are shared after your death, and add 10 photos.

How long do you keep everything?

For as long as you have your account, and for at least 5 years after your death. A message dated later stays for at least 5 years after it’s sent.

Each message’s email says the date its link works until, and the person can save a copy to keep for good.